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Success Story 606

5 bed / 3 bath / 2 car

Know your buyer and cash in when you sell

Knowing the type of buyer you need to attract can save you time and money when you decide it’s time to sell my house.

This was never more evident than with the sale of this stunning hilltop five-bedroom home.

With superb architectural design, soaring ceilings, multiple living areas, an entertaining deck and pool, there is a lot on offer.

The home’s entry features luscious greenery, inviting you inside through huge double doors. Here, an artful timber ceiling slants upward at 45 degrees, with elegant hanging lights. Expertly matched timber accents can be found throughout the interior in archways, furnishings and cabinetry.

The sprawling open-plan layout of the home features soft tiling, with neutral toned carpet, an open-plan kitchen, living and dining areas. Classical and unique, the kitchen features plenty of cabinetry, black granite countertops, dual sinks and a timber island bench for easy meal preparation.

Flowing away from here is the living room, spacious and ready for any occasion. Balcony access also leads you to the rear of the home where a superb entertaining space waits, perfect for year-round alfresco dining. A terraced lawn winds away to the other end of the backyard and toward the pool.

Completing the lower level is one of three bathrooms, as well as a dedicated laundry. There is a fifth room that could be a rumpus room, office or guest bedroom.

Upstairs hosts a generous four bedrooms, each with built-in robes. The master bedroom is fitted with a walk-in robe and ensuite. For an added sense of space and openness, the upper level also overlooks the ground-floor atrium. A second main bathroom is only steps away from the other three rooms.

Swift has a six-step process that gets fast results when selling a house. This is why successful agents ask homeowners to talk to us and get our team to prepare the home for sale. However, it is always the homeowners’ choice as to what gets done in the Action Blueprint.

This home was being sold due to a separation. One party had moved overseas to take a job offer while the other prepared the home for sale. It is difficult to go through a divorce and the added stress of having to sell assets can be overwhelming.

The homeowners agreed to a building report and wanted to be upfront about the work required.  We agreed the work wasn’t going to help sell the house, so the owners knew there would be some negotiation involved and an independent valuation was recommended. However, the agent provided an appraisal for the owner to use as a guide for a sale price.

We agreed the home needed to be decluttered for home staging and needed a deep clean on a limited budget. The owner did a very good job of DIY house staging and tidying the gardens.

Step one was to remove all the personal effects and clutter from the home. One party had moved out so that helped. Team Swift then pressure washed the front entry, walkways and back patio. The home had a deep clean to remove cobwebs and years of dust on fans, lights and ceilings. The bathrooms and kitchen needed a double clean. Wooden cupboard doors look great but if not well maintained grease from years of cooking can take their toll in the kitchen. Luckily, we know how to remove this type of grease and restore cupboards so they are no longer sticky.

The carpets were steam cleaned and some of the upholstery cleaned to remove pet smells.   We agreed that because the building report mentioned the bathrooms and possible water damage, that we would not restore tiles or glass as the new owners may want new bathrooms. There is no point spending money when the buyer may renovate in 12 months. Therefore, cleanly presented bathrooms were the action item.

For the age of the home, the key was to be open and honest by providing a building report and presenting a clean, ready-to-move-in home that would appeal to a renovator happy to add their personal touch. Once you understand who your buyer is, then we have a better idea of how to present the home to that buyer. The agent and owner also agreed to auction the home. Therefore, a different marketing strategy applied to attract a renovator buyer.

Renovators are looking for strong foundations and strong bones.

The rest was fixable. It wouldn’t take long to put in new bathrooms, paint the walls and fix the things cited in the building report, including old termite damage. The termites were well and truly gone, they just left some repair work. Without the right experienced builder, it can be expensive. Each renovator has their own experience and normally keep within their specialty.

Luckily, the agent had a few people visit the open homes and was able to find a buyer. When you are looking for a renovator buyer, they won’t come to the first open home or the second. They will only look at a home once it’s been on the market for at least six weeks. The first question they will ask is why is it not selling? If you don’t have a building report, they may not even want to look at the home. Renovators have so much choice in the market, that unless you are up front, motivated to move, and the repairs needed are within their budget, they will move to the next home needing renovation. This is a business transaction and they will not be emotionally attached to any home. They may not even see the house in person until the final week before the contract goes unconditional, so don’t be surprised if they show little interest and are hard to negotiate with. Renovators will have a budget and the cheaper they get your home, the more they have to spend on renovation.  

Would you like to know more about renovation buyers or how to sell your house? Call Swift and talk to our knowledgeable staff.

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*Photos supplied by Place Sunnybank

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