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  • Rachel Summer Osborne

    Home Transformation Specialist

     

    “Homes that standout, sell for more in less time”

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Rachel Summer Osborne

Home Transformation Specialist

“Homes that standout, sell for more in less time”

Home Transformation 6 Steps for success?



Needs Analysis

Needs Analysis

This is where we will answer all the hard questions on how to sell my house. We want to understand what type of seller you are? How much work do you really want to do to get the home ready? Are you ready to move out? We will agree on what type of buyer you want to attract and how to get the property ready for open homes.

70% of sellers do little to nothing and get poor results
25% of sellers will get the Action Blueprint and get good results.
5% of sellers will consult experts, follow the six step plan and get amazing results.

Swift home sales aims to have your home staged and on the market in 14 days, to attract a buyer happy to pay top dollar for a low-maintenance home and a sale going unconditional in under 22 days.


Expert Reports

Expert Reports

Home Transformation Specialist

Home transformations don’t require renovating, however, we need to present a low-maintenance, clean and tidy home and make it easy for the buyer to transact with you.

Emotional buyers fall in love with a staged home because it is move-in ready and doesn’t need anything done for 12 - 24 months. Emotional buyers will pay top dollar for a hassle-free home and an easy transaction. If you have done everything for them, and they can go unconditional sooner and move in sooner, that makes a happy buyer. Happy buyer equals happy seller. A home staging specialist must know the buyers’ wants in any market and help the seller to understand these wants, so they have a better understanding of the market in the sale negotiation process.

Building and Pest Inspection

Building and pest reports are key in the sale process. The buyer will get a report regardless, so if the seller already has one, and has done the maintenance, it removes renovator buyers from the buying process. Our comprehensive reports are 54 pages and go into detail on what work is needed. They are written in an easy to understand way and include a mould assessment. This gives us a clear picture of what work actually needs to be done to the home and what is realistic. For example, a leak in the roof, yes, we must fix, a new fancy fence, no let’s just clean the existing one. It’s all part of the sell my house process.

Home Valuation

Home valuations give the seller a realistic idea of what the price is in the current marketplace. They also show us what homes are selling for top dollar and help you choose a price when selling your house. A home valuation is very different to a property appraisal an agent might provide. Appraisals are normally one page, with localised information sourced by RP Data, anyone can access this information. A home valuation is based on about 16 hours of research on the marketplace, carried out by a licenced professional with 30+ years experience in the industry. It is based on homes built with similar materials, similar land and build sizes, and with similar features in the local area and the greater region. This gives us a better understanding of what the market is willing to pay for your home.

Pool Certification

Pool certification is mandatory in Queensland. If the seller doesn’t get certification, the buyer gets an impression there may be a major fault with the pool, meaning an expensive fix. The pool is a major feature of the home when selling a house, so by doing all the maintenance and getting it certified means one less thing for the buyer to do and one less thing for negotiation. Let’s not delay the sale or lose a buyer over a pool certificate - plus it keeps it a safe, fun space for everyone at open homes.

Action Blueprint

Action Blueprint

This is a 24-page report detailing what needs to be done when selling a house and how home staging can help. It is designed to take the guesswork and stress out of the home staging process. The checklist shows you what needs repair, what needs cleaning, what needs to be removed, and gives you an outsource option. This is where we can give you a price guide of how much it would cost if you had to outsource some of the work to a specialised trade. Sellers’ three major hurdles are: time, know-how and trade contacts. This blueprint addresses all three. We also address any Queensland Building and Construction Commission compliance work. What can be done yourself and what needs to be done by a licensed trade. We don’t renovate homes, we transform via home staging, so the house presents in a way that meets buyers’ number one request – low maintenance.

Team Swift

Team Swift

Team Swift is a collaboration of tradespeople who are passionate about what they do. They are all owner-operator, independent business owners who have invested in their tools, equipment and know-how in their line of work. We choose to support local business because when you work with owner-operators you get old-fashioned workmanship – a very rare find. All team members are punctual, see projects through to completion and best of all clean up after themselves, even when they know the cleaners are booked in. All our team members are friendly, help each other and don’t mind working late or going the extra mile to help a homeowner.

How do we find these tradespeople? It’s part of our culture, and values. We all want to support local businesses, local charity and support our planet. We are about reuse, repurpose and recycle.


Marketing

Marketing

This is the step where we collaborate with a sales agent. A great agent’s best quality is finding a buyer for your home. That means we don’t get them involved in the home staging process, just give them the time line.

We understand online is the best way to market your home, so we work with agents who have great online presence. They embrace social media in their marketing package, as well as the two major players, realestate.com.au and domain.com.au. The second quality we look for in and agent is do they have a database of buyers and do they have a good track record of being able to sell homes quickly. This comes from experience, and having great ongoing relationships with buyers. We aim to keep the agent looking for buyers while we get the home ready for sale.


Open Home

Open Home

This is the part of the iceberg showing above the water when selling a house – it’s what buyers see. Our research shows us, buyers are looking for homes they can live in for the next 10-15 years. While dressing the home with furniture is good, buyers need all senses stimulated and that’s what home staging does. Your home is one of six to eight buyers will look at before making a decision for a second look. Make it stand out. Some old-fashioned hospitality is very appealing. It’s essential the home is presented in a clean and spacious layout, has great smelling rooms, natural light and ‘takeaways’ so they remember your home. Families are looking for family homes, so they will bring the kids. If the kids get a biscuit and lemonade while they are there, guess which house they are going to remember? A flyer detailing a home’s features, including completion of a building/pest report, pool certification, and seller’s expectations, is memorable. How many owners are doing that in their open homes?


 

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House Proud Homeowners

House Proud Homeowners

This is a free Facebook community page where we can share tips and hacks on how to keep the homes we live in, in great condition year in and year out. It’s more than just getting your home ready for sale, it’s about getting the best out of your home while you live in it.

We love to renovate, or make a home our own. If we are going to spend money then we want to make sure we get value for our money, making sure it is well spent on the right products and services. It is also a space to share home hacks that can help our environment by changing small habits round the home. Like getting a compost bin to reduce the amount of waste we are putting in the council bins each week.

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